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Shazam Could Replace The QR Code

Admit it: The QR Code is never going to catch on with mainstream users. (Hell, it’s barely getting used by advertisers, and we’ll try anything once.) Asking people to download and use a 3rd party app...

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Let Me Touch It: A Recipe For Successful Magazine Ads In A Digital World

Sometimes, I wonder if advertisers are even trying. Digital magazines have only existed for a few years, but I don’t think I’m asking too much when I say that if you’re going to advertise in one, you...

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